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KidLit Forum • View topic - Harry Potter- SWOT Analysis

KidLit Forum

The Master Students in Children's Literature Meet Here
It is currently 03 Dec 2024 19:22

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PostPosted: 24 Jan 2020 23:05 
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Joined: 20 Oct 2018 16:13
Posts: 7
Strengths
Unique story

Appeals to children and adults

Likable author with compelling personal history

Series of seven books

Weaknesses
Book length

Series of seven books

Very “British” story elements

Fantasy literature was not currently popular

Opportunities
Two audiences – children and adults

Would translate well to film Merchandising appropriate

Series of seven books allowed perpetual marketing

Author had been compared to successful writers like Roald Dahl

Threats
Copycat books

Story leaks over the course of the seven-book series

Negative backlash related to dark perpetual marketing or frightening elements of the story


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