According to Encyclopedia Britannica, DISNEYFICATION means: the transformation (as of something real or unsettling) into carefully controlled and safe entertainment or an environment with similar qualities. If we think about the first cartoon based on a fairy tale (Snow White, 1937), we can say that a significant part of the original plot line of the fairy tale was preserved (the seven dwarfs were seven, not three). Certainly, new elements were introduced in cartoon like music and dance. And these elements do not affect very much the original plot of the fairy tales. The major problem is the Disney movies (and not only the Disney, but also other movies based on fairy tales) of the last decade. Many critics object to the way the fairy tales have been adapted in movies. Disney image as maker of fairy tale movies has been highly criticized, from both the general public and scholars, notably concerning the way Disney has altered the story lines of classic fairy and folk tales in their movies. For example, the beginning of the Snow White and the Huntsman (2012) movie has been significantly changed: Once upon a time, in deep winter, a queen was admiring the falling snow, when she saw a rose blooming in defiance of the cold. Reaching for it she pricked her finger and three drops of blood fell. And because the red seemed so alive against the white she thought, "If only I had a child as white as snow, lips as red as blood, hair as black as a raven's wings, and all with the strength of that rose." Soon after a daughter was born to the queen and was named Snow White. And not only the beginning is changed, but also the Snow White as character, she is rather a warrior Princess than the unhappy girl from the fairy tale. This is the fact the real danger, that Disney and other companies entirely modify the plot, the characters and the message of the fairy tale.
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